Greg Kable >>> News today that Mercedes-Benz boss Dieter Zetsche has plonked down a load of money to purchase a 75.1 per cent stake and naming rights to Brawn Grand Prix hardly comes as a surprise given all the speculation that has linked the two companies in recent months.

But it’s going to be hard to swallow for Mercedes-Benz’s workers who, like just about everyone in the automotive industry right now, were forced to take pay cuts of up to 10 per cent back in January and have been operating on a shortened working week for most of 2009 owing to the severely depressed state of luxury car sales in most established markets.

When the smoke has cleared from Mercedes-Benz’s announcement that it is going F1 racing with its very own team in 2010, it will be interesting to see how Zetsche justifies the enormous expenditure of such a move given the way he has severely cut spending in just about every other areas of the German car maker’s operations, including the budget earmarked for a new range of direct injection petrol engines, and even delayed new car launches, such as the new E-class cabriolet, owing to a lack of ready cash.

It’s certainly a big turn around on the decisions taken by BMW, Honda and Toyota – all of which dumped F1 in 2009 owing to financial hardship brought about by the credit crunch and the resulting world wide recession. Read More >>>

Ensiklopedia

Artikel Yang Mungkin Berhubungan :

1. Mercedes-Benz ML450 Hybrid Monday will see the launch of the first European-branded vehicle equipped with the two mode hybrid system that was co-developed between GM, Daimler, BMW and Chrysler. The Mercedes-Benz ML450 edges out the BMW X6 ActiveHybrid in getting to showrooms but it actually shares much with the BMW. Mercedes is building...
2. Jaguar New Car Buyer Guide Jaguar Car Limited, a Ford Motor Company subsidiary, is a luxury car manufacturer founded in 1922. Its present lineup starts with the 2009 Jaguar XF sedan (MSRP $49,975.00 – $62,975.00, Invoice price $45,547.00 – $57,377.00), which competes with the BMW535i and the BMW550i and is available in Luxury, Premium Luxury...